*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:70px}body{margin:0;font:16px/1.5 'DM Sans',sans-serif;background:#f7f7f4;color:#171819}a{color:inherit;text-decoration:none}button,input{font:inherit}button,a,summary{-webkit-tap-highlight-color:transparent}button,summary{cursor:pointer}button{color:inherit}img{display:block;max-width:100%}figure,p,h1,h2,h3,h4,blockquote{margin:0}h1,h2,h3,h4{font-weight:500;line-height:1.05}p{max-width:65ch}em{font-weight:400}a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible{outline:3px solid currentColor;outline-offset:6px}a:hover{text-decoration:underline;text-underline-offset:5px}button:hover{filter:brightness(.95)}[hidden]{display:none!important}.skip{position:fixed;top:10px;left:10px;padding:14px;background:white;color:black;z-index:100;transform:translateY(-150%)}.skip:focus{transform:none}.eyebrow{display:block;font-size:.78rem;letter-spacing:.055em;text-transform:uppercase;font-weight:600;line-height:1.45}.brand{display:inline-block;flex-shrink:0}.brand img{width:190px;height:auto}.text-link{display:inline-block;border-bottom:1px solid currentColor;padding-bottom:5px;font-size:1rem;font-weight:500}.text-link:hover{text-decoration:none;opacity:.75}.monochrome{filter:grayscale(1)}
.review-bar{height:44px;position:sticky;top:0;z-index:50;display:flex;align-items:center;gap:28px;padding:0 24px;background:#fff;color:#1b1b1b;border-bottom:1px solid #ddd;font-size:12px}.review-bar nav{display:flex;align-self:stretch;gap:8px}.review-bar nav a{display:flex;align-items:center;padding:0 14px;color:#666}.review-bar nav a[aria-current]{background:#ededed;color:#111;font-weight:700}.review-bar label{margin-left:auto;display:flex;align-items:center;gap:5px}.study-label{color:#666}.review-bar input{accent-color:#222}.footer{display:grid;grid-template-columns:2fr 1fr;padding:64px 6vw 24px;gap:60px;background:#f4f4f0;color:#171819}.footer .brand img{filter:brightness(0)}.footer p{margin:20px 0 8px}.footer nav{display:grid;grid-template-columns:1fr 1fr;gap:12px 36px;align-content:start}.footer-small{grid-column:1/-1;border-top:1px solid #c8c8c0;display:flex;gap:28px;padding-top:24px;font-size:.8rem}.footer-small span{margin-right:auto}.client figure img{width:100%;object-fit:cover;aspect-ratio:1;object-position:center}.client figcaption{display:flex;flex-direction:column;font-size:.85rem;margin-top:20px;line-height:1.6}.client blockquote{font-family:'Instrument Serif',Georgia,serif;font-size:clamp(1.9rem,3vw,3rem);line-height:1.2;font-weight:400;margin:24px 0 32px}.client .eyebrow{max-width:none}
/* 02: a publication cover and a client-led argument, not a service-card page. */
.editorial{--wine:#5d082a;--paper:#fff7df;color:var(--wine);background:var(--paper)}.e-nav{margin:0 4vw;padding:25px 0;display:flex;align-items:center;border-bottom:1px solid #5d082a50;gap:40px}.e-nav .brand img{filter:brightness(0);width:195px}.e-nav nav{display:flex;gap:30px;margin-left:auto;font-size:.9rem}.e-contact{border:1px solid currentColor;padding:10px 22px;border-radius:2px}.e-cover{padding:26px 4vw 0;min-height:calc(100svh - 139px);display:flex;flex-direction:column}.e-cover-meta{display:flex;justify-content:space-between;font-size:.78rem}.e-cover h1{font-family:'Instrument Serif',Georgia,serif;font-size:clamp(4.3rem,9.7vw,10rem);letter-spacing:-.045em;line-height:.94;margin:35px 0 30px}.e-cover h1 span{display:block}.e-cover h1 em{display:block;margin-left:16vw}.e-cover-bottom{display:grid;grid-template-columns:1fr 1fr;gap:14vw;align-items:end;margin:0 0 34px;padding-top:10px}.e-cover-bottom>p{font-size:1.32rem;line-height:1.45;max-width:31ch}.e-cover-bottom>div{max-width:42ch}.e-cover-bottom>div p{font-size:1rem;margin-bottom:16px}.e-cta{display:inline-flex;align-items:center;background:var(--wine);color:var(--paper);padding:15px 24px;border:1px solid var(--wine);font-size:.95rem;line-height:1.4}.e-cta:hover{background:var(--paper);color:var(--wine);text-decoration:none}.e-case-teaser{margin-top:auto;padding:22px 0;border-top:1px solid #5d082a50;display:grid;grid-template-columns:1fr 4fr 1fr;gap:20px;align-items:center}.e-case-teaser span{font-size:.75rem}.e-case-teaser span:last-child{text-align:right}.e-case-teaser strong{font-weight:400;font-family:'Instrument Serif',Georgia,serif;font-size:1.8rem}.e-perspective{display:grid;grid-template-columns:1.1fr 2.4fr 1fr;gap:6vw;padding:120px 4vw;background:#fffdfa}.e-perspective>div h2,.e-expertise h2,.e-iq h2{font-size:clamp(2.7rem,4vw,5rem);letter-spacing:-.035em}.e-perspective h2 em,.e-expertise h2 em,.e-iq h2 em{font-family:'Instrument Serif',Georgia,serif;font-size:1.15em}.e-perspective>div p{font-size:1.1rem;margin:25px 0}.e-perspective aside{border-left:1px solid #5d082a50;padding-left:24px;align-self:end}.e-perspective aside span{font-size:.75rem;text-transform:uppercase}.e-perspective aside p{font:2rem/1.13 'Instrument Serif',Georgia,serif;margin-top:25px}.e-client{padding:88px 8vw;display:grid;grid-template-columns:280px 1fr;gap:9vw;background:var(--wine);color:var(--paper)}.e-client figure{margin-top:48px}.e-client blockquote{font-size:clamp(2rem,3.1vw,3.7rem);letter-spacing:-.015em}.e-case{padding:120px 4vw;display:grid;grid-template-columns:.8fr 1.2fr;gap:8vw;align-items:center}.e-case h2{font-size:clamp(2.7rem,4vw,4.8rem);letter-spacing:-.04em;margin:30px 0}.e-case h2 em{font-family:'Instrument Serif',Georgia,serif}.e-case p{margin-bottom:30px;font-size:1.1rem}.e-native{transform:rotate(-2deg)}.e-native>div{background:white;padding:15px;box-shadow:16px 22px 0 #e9dbc0}.e-native img{width:100%;height:auto}.e-native figcaption{font-size:.8rem;line-height:1.6;margin-top:32px;transform:rotate(2deg)}.e-expertise{padding:100px 7vw;background:#f0dc98}.e-expertise header{display:flex;justify-content:space-between;gap:30px;align-items:start;margin-bottom:60px}.e-stories article{display:grid;grid-template-columns:1fr 3fr;gap:35px;border-top:1px solid #5d082a50;padding:36px 0}.e-index{font:5rem/1 'Instrument Serif',serif}.e-stories article>div{display:grid;grid-template-columns:1.15fr 1fr;gap:18px 40px}.e-stories .eyebrow{grid-column:1/-1}.e-stories h3{font:2.5rem/1.12 'Instrument Serif',serif}.e-stories p{font-size:1rem}.e-stories .text-link{justify-self:start;grid-column:2}.e-iq{padding:120px 4vw;display:grid;grid-template-columns:1.1fr .9fr;align-items:center;gap:7vw;background:#fffdfa}.e-iq figure img{width:100%;height:auto}.e-iq h2{margin:25px 0}.e-iq p{margin-bottom:25px}.e-closing{padding:110px 4vw 120px;text-align:center}.e-closing p{max-width:48ch;margin:0 auto 35px;font-size:1rem}.e-closing h2{font:clamp(3.3rem,6.5vw,7rem)/1.04 'Instrument Serif',serif;letter-spacing:-.035em;margin-bottom:40px}.editorial .footer{background:var(--wine);color:var(--paper)}.editorial .footer .brand img{filter:brightness(0) invert(1)}.editorial .footer-small{border-color:#fff7df50}
/* 14: the evidence is the opening experience. */
.system{--blue:#2446f4;--dark:#0b1442;--pale:#edf1ff;background:#fff;color:var(--dark)}.s-nav{display:flex;align-items:center;gap:38px;padding:24px 4vw;background:var(--blue);color:white}.s-nav nav{display:flex;gap:28px;margin-left:auto;font-size:.9rem}.s-cta{display:inline-flex;justify-content:center;background:var(--blue);color:#fff;padding:15px 24px;font-size:.9rem;border:1px solid transparent;font-weight:500;line-height:1.4}.s-cta:hover{text-decoration:none;background:var(--dark)}.s-nav .s-cta,.s-opening .s-cta{background:#fff;color:var(--blue)}.s-opening{background:var(--blue);color:#fff;display:grid;grid-template-columns:.82fr 1.18fr;gap:5vw;padding:24px 4vw 44px;min-height:calc(100svh - 188px);align-items:center}.s-proposition{align-self:center;padding:20px 0 30px}.s-proposition h1{font-size:clamp(3.5rem,6.2vw,7.3rem);line-height:.98;letter-spacing:-.055em;margin:25px 0}.s-proposition h1 em{font-style:normal;color:#bbd5ff}.s-proposition p{font-size:1.06rem;max-width:36ch;line-height:1.55;margin-bottom:28px}.s-proposition .eyebrow{font-size:.78rem;max-width:33ch}.s-product{min-width:0;position:relative}.s-product-heading{display:flex;justify-content:space-between;gap:20px;font-size:.72rem;margin-bottom:15px;line-height:1.5}.s-product-heading strong{font-weight:500}.s-stage{background:#f3f5ff;color:var(--dark);box-shadow:0 22px 50px #05114733;border-radius:10px 10px 0 0;overflow:hidden}.s-stage-note{padding:14px 20px;display:flex;justify-content:space-between;font-size:.65rem;letter-spacing:.025em;background:#dfe7ff}.s-native{height:245px;overflow:hidden;position:relative;background:white;border-bottom:1px solid #ccd4f5}.s-native img{max-width:none;position:absolute;transform:none}.comparison .s-native img{width:245%;left:-65%;top:-14%;}.criteria .s-native{height:245px}.criteria .s-native img{width:280%;left:-215%;top:-15%;}.rationale .s-native img{width:226%;left:-56%;top:-37%}.s-explanation{padding:24px 26px;min-height:137px}.s-explanation h2{font-size:1.35rem;letter-spacing:-.025em;margin-bottom:8px}.s-explanation p{font-size:.92rem;line-height:1.45;max-width:48ch}.s-tabs{display:flex;background:#101a55;border-radius:0 0 10px 10px;overflow:hidden;padding:6px;gap:6px}.s-tabs button{border:0;flex:1;background:transparent;color:#d1dbff;display:flex;align-items:center;justify-content:center;gap:12px;padding:14px 10px;min-height:48px;font-size:.88rem;border-radius:5px}.s-tabs button[aria-selected=true]{background:white;color:var(--dark)}.s-tabs button span{font-size:.7rem;opacity:.65}.s-proofline{display:flex;align-items:center;justify-content:space-between;gap:30px;background:#cddaff;color:var(--dark);padding:28px 4vw}.s-proofline p{font-size:1.04rem;line-height:1.35}.s-proofline p strong{font-weight:500}.s-proofline>span{font-size:.72rem;line-height:1.5}.s-context{display:grid;grid-template-columns:1.2fr .8fr;gap:10vw;padding:105px 6vw;align-items:end}.s-context h2{font-size:clamp(3rem,4.9vw,5.4rem);letter-spacing:-.045em;line-height:1.06;margin-top:26px}.s-context em{font-style:normal;color:var(--blue)}.s-context>p{font-size:1.25rem;line-height:1.55}.s-client{display:grid;grid-template-columns:1fr 2fr;gap:8vw;padding:72px 6vw 90px;background:var(--pale)}.s-client figure{max-width:310px}.s-client blockquote{font-family:'DM Sans',sans-serif;font-size:clamp(1.6rem,2.25vw,2.6rem);line-height:1.35;letter-spacing:-.03em}.s-industries{display:grid;grid-template-columns:1fr 1.6fr;gap:8vw;padding:105px 6vw}.s-industries h2{font-size:clamp(2.6rem,4vw,4.5rem);letter-spacing:-.04em;margin-top:25px}.s-industry-list details{border-top:1px solid #c2c8df}.s-industry-list details:last-child{border-bottom:1px solid #c2c8df}.s-industry-list summary{display:flex;align-items:center;gap:28px;list-style:none;padding:25px 0}.s-industry-list summary::-webkit-details-marker{display:none}.s-industry-list summary h3{font-size:1.8rem;letter-spacing:-.025em}.s-industry-list summary>span:first-child{font-size:.7rem}.s-plus{margin-left:auto;font-size:2rem;line-height:1}.s-industry-list [open] .s-plus{transform:rotate(45deg)}.s-industry-body{padding:0 0 32px 44px;max-width:58ch}.s-industry-body h4{font-size:1.2rem;margin-bottom:15px}.s-industry-body p{margin-bottom:25px;font-size:1rem}.s-method{display:grid;grid-template-columns:1fr 1fr;gap:12vw;padding:100px 6vw;background:var(--dark);color:white}.s-method h2{font-size:clamp(3rem,4vw,5rem);letter-spacing:-.04em;margin:28px 0}.s-method>div p{margin-bottom:28px;color:#c8d3ff}.s-method ol{list-style:none;padding:0;margin:0}.s-method li{display:grid;grid-template-columns:30px 1fr;gap:8px 20px;border-top:1px solid #677299;padding:18px 0}.s-method li>span{font-size:.75rem}.s-method li strong{font-size:1.4rem;font-weight:500}.s-method li p{grid-column:2;color:#c8d3ff;font-size:.88rem;max-width:36ch}.s-iq{padding:90px 6vw;display:grid;grid-template-columns:1fr 1.3fr;gap:9vw;align-items:center}.s-iq h2{font-size:clamp(2.6rem,4vw,4.5rem);letter-spacing:-.04em;margin:25px 0}.s-iq p{margin-bottom:30px}.s-iq figure img{width:100%}.s-closing{background:var(--blue);color:white;padding:75px 6vw;display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:end}.s-closing .eyebrow{grid-column:1/-1}.s-closing h2{font-size:clamp(3.5rem,7vw,8rem);letter-spacing:-.05em}.s-closing .s-cta{background:white;color:var(--blue);justify-self:end;padding:20px 32px}.system .footer{background:#edf1ff;color:var(--dark)}
/* 16: a title sequence, a pause, then a human account. */
.cinema{--ink:#10100f;--flame:#ff5737;background:var(--ink);color:#fff}.c-opening{min-height:calc(100svh - 44px);height:760px;max-height:1100px;position:relative;display:flex;flex-direction:column;isolation:isolate}.c-film{position:absolute;inset:0;z-index:-2;background:#171b19}.c-film video{width:100%;height:100%;object-fit:cover;object-position:center 35%;display:block}.c-film:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,#0007 0%,transparent 32%,#0001 47%,#000e 100%)}.c-nav{display:flex;align-items:start;justify-content:space-between;padding:28px 3.5vw;gap:30px}.c-nav p{font-size:.92rem;line-height:1.35;margin-left:auto;margin-right:6vw;text-shadow:0 1px 9px #000}.c-menu{position:relative;min-width:200px}.c-menu summary{list-style:none;display:flex;gap:35px;justify-content:space-between;align-items:center;padding:0 0 13px;border-bottom:1px solid #ffffff99;font-size:.95rem}.c-menu summary::-webkit-details-marker{display:none}.c-menu summary span{font-size:1.5rem;line-height:1}.c-menu[open] summary span{transform:rotate(45deg)}.c-menu nav{position:absolute;top:48px;right:0;width:260px;background:#10100f;padding:20px;display:grid;gap:18px;z-index:5}.c-title{display:grid;grid-template-columns:1.6fr .6fr;gap:8vw;align-items:end;margin-top:auto;padding:0 3.5vw 22px}.c-title .eyebrow{font-size:.85rem;letter-spacing:0;text-transform:none;margin-bottom:22px}.c-title h1{font:clamp(3.5rem,6.9vw,8rem)/.96 'Instrument Serif',Georgia,serif;letter-spacing:-.035em}.c-title h1 em{display:inline-block}.c-offer p{font-size:1rem;line-height:1.45;margin-bottom:22px}.c-cta{display:inline-block;background:#fff;color:#151515;padding:15px 25px;font-size:.9rem;border:1px solid white;font-weight:500}.c-cta:hover{text-decoration:none;background:var(--flame);border-color:var(--flame);color:#111}.c-film-bottom{display:flex;align-items:center;justify-content:space-between;padding:18px 3.5vw 24px;gap:25px;font-size:.83rem;min-height:72px}.c-film-bottom>span{max-width:60ch}.c-film-bottom button{width:44px;height:44px;padding:0;background:transparent;border:1px solid #ffffff99;color:white;border-radius:50%;font-size:1rem;flex-shrink:0}.c-pause{background:#fff;color:#171719;padding:140px 10vw 130px;display:grid;grid-template-columns:1.5fr 1fr;gap:50px 10vw}.c-pause .eyebrow{grid-column:1/-1}.c-pause h2{font-size:clamp(3.4rem,6vw,6.5rem);letter-spacing:-.055em;line-height:1.02}.c-pause h2 em{font-family:'Instrument Serif',serif;display:block;font-size:1.12em}.c-pause>div{align-self:end}.c-pause p{font-size:1.15rem;line-height:1.6;margin-bottom:22px}.c-client{display:grid;grid-template-columns:1fr 1.3fr;gap:7vw;align-items:center;padding:80px 6vw;background:#e7e3de;color:#161713}.c-client figure img{aspect-ratio:4/5;object-fit:cover;object-position:50% 40%;max-height:650px}.c-client blockquote{font-size:clamp(1.9rem,3vw,3.4rem);letter-spacing:-.01em}.c-built{padding:100px 4vw 110px;background:var(--ink);display:grid;grid-template-columns:.75fr 1.25fr;gap:7vw;align-items:center}.c-built h2{font-size:clamp(2.8rem,4.8vw,5.8rem);letter-spacing:-.04em;line-height:1.03;margin:25px 0}.c-built p{font-size:1.1rem;line-height:1.5;max-width:36ch;margin-bottom:30px;color:#d6d6d0}.c-built figure>div{padding:16px;background:#fff}.c-built figure img{width:100%}.c-built figcaption{font-size:.78rem;color:#bdbdb7;margin-top:20px}.c-sectors{padding:105px 6vw;background:var(--flame);color:#10100f}.c-sectors header{margin-bottom:65px;display:flex;justify-content:space-between;gap:50px}.c-sectors h2{font-size:clamp(3.2rem,6vw,6.8rem);letter-spacing:-.045em}.c-sectors h2 em{font-family:'Instrument Serif',serif;font-size:1.12em}.c-sectors article{border-top:1px solid #10100f66;padding:30px 0;display:grid;grid-template-columns:.2fr 1fr 1fr;gap:35px}.c-sector-number{font:2.2rem/1 'Instrument Serif',serif}.c-sectors h3{font-size:2.15rem;letter-spacing:-.025em}.c-sectors article p{margin-bottom:24px;max-width:46ch}.c-iq{background:#fff;color:#171719;display:grid;grid-template-columns:1.2fr 1fr;gap:8vw;align-items:center;padding:110px 6vw}.c-iq h2{font-size:clamp(2.6rem,4.7vw,5rem);letter-spacing:-.045em;margin:25px 0}.c-iq p{font-size:1.1rem;margin-bottom:25px}.c-end{padding:110px 6vw;text-align:center}.c-end h2{font:clamp(3.4rem,6.4vw,7.5rem)/1 'Instrument Serif',serif;margin:30px auto}.c-end h2 em{color:#ff775d}.c-end p{margin:0 auto 30px;max-width:45ch}.cinema .footer{background:#1c1c1a;color:#fff}.cinema .footer .brand img{filter:brightness(0) invert(1)}.cinema .footer-small{border-color:#ffffff44}
/* The comparison is deliberately neutral. */
.overview{max-width:1500px;margin:auto;padding:65px 5vw 90px;color:#191919}.overview>header{margin-bottom:60px;max-width:920px}.overview h1{font-size:clamp(3rem,6.5vw,6rem);letter-spacing:-.06em;line-height:1.02;margin:22px 0}.overview>header p{font-size:1.2rem;max-width:60ch}.overview>header small{display:block;font-size:.85rem;color:#555;margin-top:22px;max-width:75ch}.concepts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.concept-image{display:block;position:relative;aspect-ratio:1.65;overflow:hidden;background:#e7e7e4}.concept-image img{width:100%;height:100%;object-fit:cover;object-position:top;position:relative;z-index:1}.concept-fallback{position:absolute;inset:20px;font-size:2rem;line-height:1.15}.concept-image.editorial{background:#fff7df;color:#5d082a}.concept-image.system{background:#2446f4;color:white}.concept-image.cinema{background:#222;color:white}.concepts article>div{padding-top:24px}.concepts h2{font-size:1.7rem;letter-spacing:-.035em;margin:12px 0 17px}.concepts p{font-size:1rem;min-height:100px}.concepts small{display:block;color:#555;font-size:.8rem;line-height:1.6;min-height:70px;margin:20px 0}.open-concept{display:inline-block;border-bottom:1px solid #222;padding:10px 0}.review-question{margin-top:70px;padding-top:40px;border-top:1px solid #bbb;max-width:800px}.review-question h2{font-size:2rem;letter-spacing:-.035em;margin-bottom:20px}.review-question p{margin-bottom:20px}
@media(min-width:1550px){.s-native{height:320px}.criteria .s-native{height:320px}.s-explanation{padding:30px}.s-opening{padding-top:40px;padding-bottom:50px}.s-proposition{padding:45px 0}.e-cover h1{margin:50px 0}.e-cover-bottom{margin-bottom:50px}.c-opening{height:calc(100svh - 44px)}}
@media(max-width:1050px){.review-bar{gap:12px;padding:0 12px}.review-bar nav a{padding:0 10px}.review-bar nav a span{display:none}.study-label{display:none}.e-nav{gap:20px}.e-nav nav{gap:18px}.e-cover h1{font-size:9.5vw;margin:38px 0}.e-cover-bottom{gap:7vw}.e-cover h1 em{margin-left:9vw}.e-cover-meta span:last-child{display:none}.e-case-teaser{grid-template-columns:1fr 5fr}.e-case-teaser span:last-child{display:none}.e-perspective{grid-template-columns:1fr 3fr;gap:35px}.e-perspective aside{grid-column:2}.e-client{gap:50px;padding:75px 5vw;grid-template-columns:230px 1fr}.e-stories article>div{grid-template-columns:1fr}.e-stories .text-link{grid-column:1}.s-nav{gap:20px}.s-nav nav{gap:18px}.s-nav .brand img{width:155px}.s-opening{gap:28px;grid-template-columns:.8fr 1.2fr}.s-product-heading{flex-direction:column;gap:3px}.s-proposition h1{font-size:6.9vw}.s-native,.criteria .s-native{height:210px}.s-explanation{padding:18px;min-height:165px}.s-stage-note{font-size:.6rem;padding:12px}.s-context{gap:50px}.c-title{gap:45px;grid-template-columns:1.4fr .8fr}.c-title h1{font-size:7.5vw}.c-offer p{font-size:.95rem}.c-nav p{margin-right:0}.c-menu{min-width:175px}.c-client{gap:50px}.concepts{gap:20px}.concepts p{min-height:145px}}
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/* 02: the client account leads; a compact contents page replaces the repeated catalogue. */
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