How social impact shapes business strategy

In the world of work, social impact mandates have become a critical trackable metric which greatly affects a company’s employee and consumer strategies. We’ve curated compelling data from various research studies to offer you a cohesive picture of the emerging trends developing in employee engagement, consumer behaviour and corporate social responsibility in general.

Employees care, a lot

Companies that demonstrate strong corporate social responsibility (CSR) have been shown to attract and retain a workforce that’s engaged and productive – that is, a sustainable workforce. This is why organizations the world over, of all sizes, invest in CSR programs. 

51% of employees won’t work for a company that doesn’t have strong social and environmental commitments

Source: 2016 Cone Communications Employee Engagement Study 

Demographic trends suggest that CSR initiatives are not only a good idea, but absolutely essential as millennials are forecast to make up 75% of the workforce by 2025.

What millennial workers value

  • 88% find work more fulfilling when they can make a positive impact
  • 76% consider a company’s social and environmental commitments when deciding where to work
  • 75% say they would take a pay cut to work for a responsible company

Source: 2016 Cone Millennial Engagement Study 

Consumers buy more than your product or service

In decades past, CSR programs were considered the pet projects of philanthropic dreamers or a minor cost centre, not an overall organizational concern. This has changed dramatically as the data clearly demonstrates that CSR not only appeals to employees, but also to customers, and can therefore boost your bottom line.

Getting social purpose strategy right

Responding to new trends in the market, and society at large, presents significant challenges for most organizations. If implementing social impact strategies were easy, we wouldn’t have created the Muuvment Purpose platform.  

Muuvment empowers your organization to develop, execute and track your CSR efforts in one easy place with a powerful purpose-built solution. Contact us today to learn more about how you can modernize your approach to social purpose and sustainability.