Social Purpose Guide: Part 1

How to create a powerful staff-led social purpose campaign

Your organization has done the important work of defining its purpose – for employees, customers and society at large. You’re ready to channel those values into real-world action by launching a corporate purpose campaign. But how do you make sure that your efforts are successful?

We’ve seen time and time again how the best of intentions can fail to excite. When staff engagement is low, it’s often due to a lack of perceived authenticity, relevance or measurable impact. The solution starts with getting your people involved in crafting the campaign they’d like to see.

From a call for proposals to evaluating and selecting campaign ideas, read Part 1 of our Social Purpose Guide to understand the essential steps for creating a powerful staff-led social purpose campaign.

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