Overview

We bring people and purpose together through sustainability and innovation.

Muuvment helps organisations empower employees and communities to lead more sustainable, purposeful lives. Using advanced AI (IQ), science-backed resilience training (LENS), tailored innovation (Labs), and engagement campaigns (Purpose), we drive measurable impact across sustainability and wellbeing.

Whether you're starting your ESG journey or scaling your strategy, we meet you where you are—with expert support, adaptable tools, and trusted partnerships. We collaborate with leading universities, ESG experts, and pioneering companies to ensure our platform delivers meaningful, real-world outcomes.

Muuvment Team volunteering day
Team volunteering day to clean-up a Toronto beach
Martin smiles at the thought of a sustainable future
Martin smiles at the thought of a sustainable future.
Saving the planet, one selfie at a time.
Saving the planet, one selfie at a time.
Post-volunteering day satisfaction
Post-volunteering day satisfaction
Summer Get-Together Muuvment Toronto Team
Summer get-together with our Toronto team
Martin, Muuvment's VP of operations
Martin, our VP of operations, and Natan, our lead engineer, at Collision 2023 in Toronto
Muuvment Team Member
Looking into the distance for syringes and other dangerous items to place in his Tide detergent box.
Our former star product manager
Our former star product manager Damian trying to make sense of a flurry of ideas about incorporation the Hero's Journey into Purpose
Muuvment CTO, Sasha
Our CTO, Sasha
Our lead engineer Natan gets a Canadian soccer jersey
Our lead engineer Natan gets a Canadian soccer jersey to commemorate his Canadian citizenship.
Muuvment's new office in Bermuda
Somewhere on that plaque lists Muuvment's new office in Bermuda.
Saving the planet
Team volunteering day to clean-up a Toronto beach
Thought of a Sustainable Future
Martin smiles at the thought of a sustainable future.
Saving the planet, one selfie at a time.
Muuvment Team
Post-volunteering day satisfaction
Summer get-together with our Toronto team
Martin, our VP of operations, and Natan, our lead engineer, at Collision 2023 in Toronto
Looking into the distance for syringes and other dangerous items to place in his Tide detergent box.
Our former star product manager Damian trying to make sense of a flurry of ideas about incorporation the Hero's Journey into Purpose
Our CTO, Sasha
Our lead engineer Natan gets a Canadian soccer jersey to commemorate his Canadian citizenship.
Somewhere on that plaque lists Muuvment's new office in Bermuda.
Our clients

We help organizations advance their sustainability journey with expert guidance, products, and services.

Our values

Our values guide every decision, ensuring we deliver measurable and meaningful results for our users.

We pursue excellence and stay true to our mission.

We continuously strive for outstanding results while staying committed to meaningful, measurable social and environmental impact.

We pursue excellence and stay true to our mission

We inspire positive change with openness and transparency.

We encourage individuals and organisations to take meaningful action, openly respecting diverse perspectives and scientific consensus.

Muuvment inspire positive change

We support each other and overcome challenges together.

We lift our colleagues and clients, treating every obstacle as an opportunity to innovate, improve, and achieve shared success.

Muuvment support each other and overcome challenges together
Team

We are a team of sustainability experts, filmmakers, engineers, and business leaders combining media and technology to create a more sustainable, better world.

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Kim Carter
CEO & Co-Founder

Kim has founded diverse businesses and non-profits in various sectors – documentary film production, publishing, manufacturing and finance.

Kim Carter
Kim Carter
CEO & Co-Founder
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Zabi Yaqeen
President, General Counsel & Co-Founder

Zabi is a lawyer and filmmaker dedicated to using media and technology to address pressing social and environmental challenges.

Zabi Yaqeen
Zabi Yaqeen
President, General Counsel & Co-Founder
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Michelle Seymour-Smith
Independent Director

Michelle has a proven track record of building effective teams, processes and systems to support sustained growth in global organizations.

Michelle Seymour-Smith
Michelle Seymour-Smith
Independent Director
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Graham Pewter
Chair

Graham serves as a director on the boards of several organizations and is a recipient of the Queen’s Certificate and Badge of Honour.

Graham Pewter
Graham Pewter
Chair
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Paul Mack
Independent Director

Paul is a senior executive with broad international experience covering financial, corporate, and professional services, business development, and strategic consulting in a range of international business sectors.

Paul Mack
Paul Mack
Independent Director
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Ediane Monteggia
Head of Impact

As our expert on sustainability and purpose, Ediane helps develop strategies and implement programs to deliver positive social impact.

Ediane Monteggia
Ediane Monteggia
Head of Impact
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Sasha Haghani
Chief Product Officer

Sasha is a technology leader who has managed the design and delivery of software for enterprises serving ecommerce giants including Amazon.

Sasha Haghani
Sasha Haghani
Chief Product Officer
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Michael Zielenski
Chief Technology Officer

Michael's entrepreneurial spirit and technical expertise have helped bring to market a variety of ecommerce and mobile technology products.

Michael Zielenski
Michael Zielenski
Chief Technology Officer
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Tony Nagel
Chief Financial & Risk Officer

Tony has worked variously in CFO, COO and CTO roles in organizations ranging from internet startups to established financial institutions.

Tony Nagel
Tony Nagel
Chief Financial & Risk Officer
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Martin Sieg
VP Operations

Martin is a tech and digital media pro who brings his passion for excellence and meaningful engagement to every project.

Martin Sieg
Martin Sieg
VP Operations
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Selina Bannerman
Independent Sales Agent

Selina is an experienced management executive who has led growth in corporate banking, sales, and property and construction for a range of organizations across North America and Europe.

Selina Bannerman
Selina Bannerman
Independent Sales Agent
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Inácio Nery
Software Engineer

Inácio Nery
Inácio Nery
Software Engineer
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Rick McLaughlin
Chief Marketing Officer

Rick is a collaborative marketing leader with deep cross-industry experience, focused on driving impact in the ESG and sustainability space through strategy, creativity, and insight.

Rick McLaughlin
Rick McLaughlin
Chief Marketing Officer
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Maria Murillo

Maria is an art director blending UX, branding, and product design for brands like Ford, Allianz, and Santander across Europe and North America.

Maria Murillo
Maria Murillo
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Natan Zeferino
Engineering Team Lead

With a strong full-stack experience, Natan has been leading agile teams to deliver clean code for efficient and scalable software solutions.

Natan Zeferino
Natan Zeferino
Engineering Team Lead
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Geverson Carvalho
Software Engineer

Geverson Carvalho
Geverson Carvalho
Software Engineer
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Beth DeGroat
HR Advisor

Beth DeGroat
Beth DeGroat
HR Advisor
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Stephen Blakeley
Impact Partner

Stephen led sustainability and development work at KPMG for many years, offering clients practical strategies to create true social impact.

Stephen Blakeley
Stephen Blakeley
Impact Partner
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Jacqueline Throop-Robinson
Engagement Advisor

Jacqueline is an employee engagement author and expert who creates strategies to ignite passion and productivity in the workplace.

Jacqueline Throop-Robinson
Jacqueline Throop-Robinson
Engagement Advisor
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Pascale Mapleston
Director of Research & Partnerships on Health

Pascale turns data into organizational growth through the creation of wellness programs that boost employee productivity and happiness.

Pascale Mapleston
Pascale Mapleston
Director of Research & Partnerships on Health
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Tony Edwards
Strategic Partner Advisor

Tony is a solicitor and business development professional skilled in negotiation, venture capital, management, crisis counselling, and mergers & acquisitions. He is an experienced Non-executive Chair, having worked with The Ince Group PLC and Thesis Asset Management PLC.

Tony Edwards
Tony Edwards
Strategic Partner Advisor
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Nina Gardner
Strategic Partner Advisor

Nina Gardner
Nina Gardner
Strategic Partner Advisor
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Roman Brunner
Chief Revenue Officer

Roman Brunner
Roman Brunner
Chief Revenue Officer
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Gavin Fletcher
Regional Director of Business Development

Gavin Fletcher
Gavin Fletcher
Regional Director of Business Development
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George Diplas
Strategic Advisor, Enterprise AI & Growth

George Diplas
George Diplas
Strategic Advisor, Enterprise AI & Growth
Experience building enterprise software solutions.
Decades of collective experience in ESG and sustainability.
Muuvment products

Help Muuvment shape the future of sustainability.

We don’t have any job openings right now, but we’re always excited to hear from people passionate about sustainability. Feel free to reach out and introduce yourself—we’d love to stay connected.
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Next steps

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United Nation Global Compact

Muuvment is committed to the UN Global Compact corporate responsibility initiative and its principles in the areas of human rights, labour, environment, and anti-corruption.