Overview

We bring people and purpose together through sustainability and innovation.

Muuvment helps organisations empower employees and communities to lead more sustainable, purposeful lives. Using advanced AI (IQ), science-backed resilience training (LENS), tailored innovation (Labs), and engagement campaigns (Purpose), we drive measurable impact across sustainability and wellbeing.

Whether you're starting your ESG journey or scaling your strategy, we meet you where you are—with expert support, adaptable tools, and trusted partnerships. We collaborate with leading universities, ESG experts, and pioneering companies to ensure our platform delivers meaningful, real-world outcomes.

Team volunteering day to clean-up a Toronto beach
Martin smiles at the thought of a sustainable future.
Saving the planet, one selfie at a time.
Post-volunteering day satisfaction
Summer get-together with our Toronto team
Martin, our VP of operations, and Natan, our lead engineer, at Collision 2023 in Toronto
Looking into the distance for syringes and other dangerous items to place in his Tide detergent box.
Our former star product manager Damian trying to make sense of a flurry of ideas about incorporation the Hero's Journey into Purpose
Our CTO, Sasha
Our lead engineer Natan gets a Canadian soccer jersey to commemorate his Canadian citizenship.
Somewhere on that plaque lists Muuvment's new office in Bermuda.
Team volunteering day to clean-up a Toronto beach
Martin smiles at the thought of a sustainable future.
Saving the planet, one selfie at a time.
Post-volunteering day satisfaction
Summer get-together with our Toronto team
Martin, our VP of operations, and Natan, our lead engineer, at Collision 2023 in Toronto
Looking into the distance for syringes and other dangerous items to place in his Tide detergent box.
Our former star product manager Damian trying to make sense of a flurry of ideas about incorporation the Hero's Journey into Purpose
Our CTO, Sasha
Our lead engineer Natan gets a Canadian soccer jersey to commemorate his Canadian citizenship.
Somewhere on that plaque lists Muuvment's new office in Bermuda.
Our clients

We help organizations advance their sustainability journey with expert guidance, products, and services.

Our values

Our values guide every decision, ensuring we deliver measurable and meaningful results for our users.

We pursue excellence and stay true to our mission.

We continuously strive for outstanding results while staying committed to meaningful, measurable social and environmental impact.

We inspire positive change with openness and transparency.

We encourage individuals and organisations to take meaningful action, openly respecting diverse perspectives and scientific consensus.

We support each other and overcome challenges together.

We lift our colleagues and clients, treating every obstacle as an opportunity to innovate, improve, and achieve shared success.

Team

We are a team of sustainability experts, filmmakers, engineers, and business leaders combining media and technology to create a more sustainable, better world.

Kim Carter
CEO & Co-Founder

Kim has founded diverse businesses and non-profits in various sectors – documentary film production, publishing, manufacturing and finance.

Kim Carter
CEO & Co-Founder
Zabi Yaqeen
President, General Counsel & Co-Founder

Zabi is a lawyer and filmmaker dedicated to using media and technology to address pressing social and environmental challenges.

Zabi Yaqeen
President, General Counsel & Co-Founder
Michelle Seymour-Smith
Independent Director & Advisory Board Chair

Michelle has a proven track record of building effective teams, processes and systems to support sustained growth in global organizations.

Michelle Seymour-Smith
Independent Director & Advisory Board Chair
Graham Pewter
Chair

Graham serves as a director on the boards of several organizations and is a recipient of the Queen’s Certificate and Badge of Honour.

Graham Pewter
Chair
Paul Mack
Independent Director

Paul is a senior executive with broad international experience covering financial, corporate, and professional services, business development, and strategic consulting in a range of international business sectors.

Paul Mack
Independent Director
Ediane Monteggia
Head of Impact

As our expert on sustainability and purpose, Ediane helps develop strategies and implement programs to deliver positive social impact.

Ediane Monteggia
Head of Impact
Sasha Haghani
Chief Product Officer

Sasha is a technology leader who has managed the design and delivery of software for enterprises serving ecommerce giants including Amazon.

Sasha Haghani
Chief Product Officer
Michael Zielenski
Chief Technology Officer

Michael's entrepreneurial spirit and technical expertise have helped bring to market a variety of ecommerce and mobile technology products.

Michael Zielenski
Chief Technology Officer
Gaëlle Eizlini
Sustainability Program and Engagement Manager

Gaëlle draws on her extensive expertise in sustainability, social impact and stakeholder engagement to guide the implementation of effective programs for her clients.

Gaëlle Eizlini
Sustainability Program and Engagement Manager
Cibele Fontoura
Program Development Manager

Cibele is skilled at leading communication projects focused on sustainability and collaborates closely with clients and partners on program development and implementation. With a strategic and creative mindset, her expertise ensures effective and successful impact initiatives.

Cibele Fontoura
Program Development Manager
Tony Nagel
Chief Financial & Risk Officer

Tony has worked variously in CFO, COO and CTO roles in organizations ranging from internet startups to established financial institutions.

Tony Nagel
Chief Financial & Risk Officer
Martin Sieg
VP Operations

Martin is a tech and digital media pro who brings his passion for excellence and meaningful engagement to every project.

Martin Sieg
VP Operations
Day Dapiton
Business Process Manager

With a background in finance, Day is an ops pro helping companies run projects and processes smoothly.

Day Dapiton
Business Process Manager
Selina Bannerman
Independent Sales Agent

Selina is an experienced management executive who has led growth in corporate banking, sales, and property and construction for a range of organizations across North America and Europe.

Selina Bannerman
Independent Sales Agent
Jasmin Dolor
Business Development Representative

Jasmin is an experienced relationship builder with a background in sports science and healthcare support, helping drive sales through teamwork and competitiveness.

Jasmin Dolor
Business Development Representative
Naomi Sleator
Business Development Representative

Naomi has a passion for sustainability and the use of technology to drive impactful solutions. Her background is in professional football and she is a recent graduate from the University of Edinburgh, with an MA International Business and Spanish.

Naomi Sleator
Business Development Representative
Pascal Kalt
Independent Sales Agent

Pascal is an independent consultant based in Panama. He spent his corporate career in Private Banking, Management Consulting and fiduciary services in Europe and Latin America. A skilled communicator in six languages, he keeps the big picture while also paying attention to details.

Pascal Kalt
Independent Sales Agent
Rick McLaughlin
Chief Marketing Officer

Rick is a collaborative marketing leader with deep cross-industry experience, focused on driving impact in the ESG and sustainability space through strategy, creativity, and insight.

Rick McLaughlin
Chief Marketing Officer
Ignacio Nery
Software Engineer

Ignacio Nery is a seasoned software developer who has thrived in fast-paced, collaborative environments for over a decade. With a deep commitment to building scalable, user-centered tools, he brings both technical expertise and calm precision to every project.

Ignacio Nery
Software Engineer
Natan Zeferino
Engineering Team Lead

With a strong full-stack experience, Natan has been leading agile teams to deliver clean code for efficient and scalable software solutions.

Natan Zeferino
Engineering Team Lead
Maria Murillo

Maria is an art director blending UX, branding, and product design for brands like Ford, Allianz, and Santander across Europe and North America.

Maria Murillo
Fuad Muad

Fuad is a seasoned digital marketer with 10+ years of experience driving growth through SEO, content strategy, email marketing, and performance optimization.

Fuad Muad
Geverson Carvalho
Software Engineer

Geverson Carvalho
Software Engineer
Alex Fiel
Executive Administrator

Alex is a payroll and operations professional with deep experience administrating the day-to-day functions of large multinational corporations.

Alex Fiel
Executive Administrator
Ernesto Razo Jr.
Software Engineer

Ernesto Razo Jr.
Software Engineer
Beth DeGroat
HR Advisor

Beth DeGroat
HR Advisor
Stephen Blakeley
Impact Partner

Stephen led sustainability and development work at KPMG for many years, offering clients practical strategies to create true social impact.

Stephen Blakeley
Impact Partner
Jacqueline Throop-Robinson
Engagement Advisor

Jacqueline is an employee engagement author and expert who creates strategies to ignite passion and productivity in the workplace.

Jacqueline Throop-Robinson
Engagement Advisor
Pascale Mapleston
Director of Research & Partnerships on Health

Pascale turns data into organizational growth through the creation of wellness programs that boost employee productivity and happiness.

Pascale Mapleston
Director of Research & Partnerships on Health
Tony Edwards
Strategic Partner Advisor

Tony is a solicitor and business development professional skilled in negotiation, venture capital, management, crisis counselling, and mergers & acquisitions. He is an experienced Non-executive Chair, having worked with The Ince Group PLC and Thesis Asset Management PLC.

Tony Edwards
Strategic Partner Advisor
Nina Gardner
Strategic Partner Advisor

Nina Gardner
Strategic Partner Advisor
Experience building enterprise software solutions.
Decades of collective experience in ESG and sustainability.
Muuvment products

Help Muuvment shape the future of sustainability.

We don’t have any job openings right now, but we’re always excited to hear from people passionate about sustainability. Feel free to reach out and introduce yourself—we’d love to stay connected.
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Next steps

Take your sustainability strategy to the next level.

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Muuvment is committed to the UN Global Compact corporate responsibility initiative and its principles in the areas of human rights, labour, environment, and anti-corruption.