OVERVIEW

The people and principles behind practical AI.

We build AI that works where trust matters. Muuvment brings together technology, business, sustainability, and governance experience to help organizations put valuable AI workflows into practice.

We apply the same governance and accountability discipline to every engagement.

OUR STORY

We learned the hard parts in work where trust matters.

Muuvment began by helping organizations make sustainability and ESG work more reliable, efficient, and defensible — work where source quality, privacy, human judgment, and a defensible record are essential. Those lessons now inform every engagement we run.

Today, Muuvment Labs brings that same practical discipline to bespoke AI implementation for regulated and knowledge-intensive teams: choose the right problem, design the controls in from the start, and hand over a solution your team can actually run.

HOW WE WORK

Principles you can see in every engagement.

Business problem before technology

We start with the workflow and the outcome that matters, not a preselected tool.

Governance in the workflow

Ownership, data boundaries, and review steps are designed in from the start, not bolted on after.

Human judgment where it matters

The workflow identifies where expert review has to stay in the loop, and builds it in.

Evidence before scale

We prove a workflow on real data before we invest in production, so you scale on evidence, not hope.

Handover, not dependency

Every engagement ends with training, a runbook, and a team that can run what we built.

TEAM

Technologists, lawyers, executives, and operators.

Founded 2018. AI focus since 2022.

Kim Carter
Kim Carter
CEO & Co-Founder
Kim Carter
CEO & Co-Founder

A serial entrepreneur across manufacturing, finance, software, and charities. Leads client engagement and investment — the person to talk to about whether Muuvment is the right partner for your organization.

Zabi Yaqeen
Zabi Yaqeen
President, General Counsel & Co-Founder
Zabi Yaqeen
President, General Counsel & Co-Founder

An AI and IP lawyer with 20 years across regulated industries. Leads legal and governance on every engagement — the person who makes sure a solution holds up to scrutiny.

Sasha Haghani
Sasha Haghani
Chief Product Officer
Sasha Haghani
Chief Product Officer

A technology leader who has managed the design and delivery of software for enterprises serving ecommerce giants including Amazon. Identifies use cases and designs the solutions we build.

Michael Zielenski
Michael Zielenski
Chief Technology Officer
Michael Zielenski
Chief Technology Officer

An entrepreneurial technologist who has helped bring a variety of ecommerce and mobile technology products to market. Owns the technical build from design through production.

George Diplas
George Diplas
Strategic Advisor
George Diplas
Strategic Advisor

A technology lawyer who drives responsible AI strategy in regulated industries — the person who keeps our governance thinking current.

Martin Sieg
Martin Sieg
VP Operations
Martin Sieg
VP Operations

A technology and digital media operator who runs project management and engagement delivery across the firm — the person who keeps an engagement on time and on track.

Core team working together since 2013.

WHO WE SERVE

Teams responsible for high-stakes knowledge work.

We’re especially experienced in financial services, insurance, and consulting — any team with a recurring, high-value workflow; meaningful requirements for risk, privacy, compliance, or auditability; and leaders who want an AI solution their own people can operate after launch.

We avoid broad claims.

If that isn’t your situation, we’ll tell you early.

JOIN OUR NETWORK

Interested in building what comes next?

Muuvment grows through thoughtful collaboration. We welcome introductions from people who care about practical AI: experienced operators and technologists, specialists in governance or regulated industries, potential partners, and people who may want to contribute as our work evolves.

If our approach resonates, tell us a little about yourself and the work you care about.

INVITATION

Have a workflow in mind? Start with a 30-minute exploration.

Describe the work you want to improve. We will help clarify whether an existing tool, a configured solution, or a bespoke workflow is the right next move — and whether Muuvment is the right partner for the work.

Put AI to work without losing controlPut AI to workGoverned AI implementation
UN Global Compact — 2026 Participant. Our company is committed to upholding the Ten Principles of the United Nations Global Compact. Please refer to our Communication on Progress.