Developing a comprehensive ESG strategy that connects corporate philanthropy to business objectives.


  • 1000 employees
  • 22 offices
  • Financial services


ZEDRA is a global provider of wealth management services. Driven by values of integrity, fairness, and inclusivity, ZEDRA wanted to enhance its engagement with sustainability and respond to evolving expectations from clients and stakeholders regarding its approach to financial, environmental, social, and governance (ESG) factors.

The pressing question was: How could ZEDRA develop a robust sustainability strategy that aligns with its core values and meets the growing demands of its diverse stakeholders?


To address this challenge, ZEDRA partnered with Muuvment, leveraging their expertise in creating impactful sustainability programs. 3B Impact, the advisory arm for Muuvment, conducted an initial materiality assessment to identify and prioritize key ESG topics relevant to ZEDRA.

This assessment included mapping existing sustainability efforts, analyzing internal and external practices, and evaluating risks and opportunities. Muuvment and 3B Impact advisors then ran a series of consensus-building workshops with the senior management, resulting in the development of a corporate Sustainability Strategy and a three-year roadmap.

ZEDRA then commissioned Muuvment to design an online sustainability training course for all staff to ensure the strategy was effectively embedded within the organization.

Areas of Focus

Overall Impact

  • Increased Awareness: Various staff members of ZEDRA staff received training on sustainability, enhancing their knowledge and motivation to contribute to the company’s sustainability goals.
  • Strategic Roadmap: A clear, actionable three-year sustainability roadmap was established, aligning with the UN’s Sustainable Development Goals.
  • Enhanced Reputation: By demonstrating a commitment to sustainability, ZEDRA’s goal is to strengthen its reputation among clients, stakeholders, and the broader community.
  • Operational Improvements: ZEDRA’s sustainability initiatives are expected to lead to improved operational efficiencies and reduced environmental impact.

Key Learnings

  • Holistic Approach: A comprehensive, well-structured sustainability strategy can effectively address complex ESG challenges.
  • Stakeholder Engagement: Involving stakeholders at every stage ensures the strategy aligns with their expectations and fosters support.
  • Training and Education: Continuous education and training are crucial for embedding sustainability into the corporate culture.
  • Long-term Commitment: Sustainable practices require a long-term commitment and a clear roadmap to achieve meaningful impact.